earth&us is developing a comprehensive product rating system that covers social justice and equity, environmental & health impacts.

We want to facilitate better-informed consumer choices that drive the emergence of responsible enterprises and paves the way for smarter sustainability choices and reduces mindless consumerism.

The rating will be made available to consumers at the point of purchase/decision making thus, reducing the hassle of researching for sustainable and ethical products separately before purchasing from e-tailing portals.

We are incorporating latest technologies such as Artificial Intelligence (AI) to leverage collective human wisdom and speed the rating process thus making it possible to rate larger number of products more accurately in short time.



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