Developing an ethical product rating system for consumers
Consumers have a right to have information about the social and environmental impacts of the products they consume. Currently there is no platform in the Indian market where such ethical information is available to the consumers so that they can make more informed choices around consumption. There is a need for an online platform that compares various products and ranks them on the basis of their environmental, social, and health impact and provides this information in a user-friendly way through multiple channels (computers and smart phones) to help consumers make optimal choices. earth&us is engaged in applied research to develop a product rating system for consumers.