Awareness

The power to make small changes that have a global impact

The first step in enabling change in society is to create awareness. Our team is well versed in running large awareness campaign to short workshops for a specific target audience to initiate the behaviour change process. We have started a range of projects to raise awareness about environmental and social issues.

  • Rain Water Harvesting
    Access to water in rural and remote households is a big challenge in India. In collaboration with the Govt....
  • Ethical Consumer Rating
    earth&us is developing a comprehensive product rating system for the USA and India that covers social justice and equity,...
  • Project Puchki
    Project Puchki is an initiative to create awareness and raise consciousness for sustainable living and environmental issues among school...
  • Period of Change
    One of the most noticeable and significant waste streams in many villages are disposable plastic sanitary pads. They are...
  • amrutDhara
    amrutDhara has been created to reduce the consumption of one time ‘use & throw’ plastic (PET) water bottles in...

amrutDhara

amrutDhara has been created to reduce the consumption of one time ‘use & throw’ plastic (PET) water bottles in India. In 2013, it was among the first few organisations to pioneer and test water ATM in public places. Plastic bottles are significant source of plastic waste and are responsible for serious damage to ecosystems and marine life.

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amrutDhara Website

amrutDhara Facebook Page

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Period of Change

One of the most noticeable and significant waste streams in many villages are disposable plastic sanitary pads. They are also responsible for clogging sewers in cities which are still manually cleaned by workers from the lower caste. The ‘Period of Change’ project addressed the issue of menstrual hygiene management through a national workshop in Pune and a series of webinars. The main objective was to promote more environmentally sustainable and healthy ways to manage
menstruation.

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Project Puchki

Project Puchki is an initiative to create awareness and raise consciousness for sustainable living and environmental issues among school children. The aim is to bring about behavioural change and create a learning space for them to understand the significance of sustainable living. It is an endeavour to kindle an advocacy of sustainable living in their communities. The project focuses on Water Conservation, Soil Conservation and Menstrual Hygiene Management. Classroom activities are designed to be highly interactive and fun; aiming at experiential learning and engaging with multiple senses of the students to encourage maximum participation and learning. It uses a combination of techniques such as dynamic games, story-telling, stories through visuals, experiments, small group exercises and discussions.

Through Puchki, earth&us has proactively undertaken an initiative that propagates the core values of environmental conservation with a substantial impact across the country seeping into the most rural areas.

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Facilitator’s Guides to Environmental Sustainability

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Ethical Consumer Rating

earth&us is developing a comprehensive product rating system for the USA and India that covers social justice and equity, environmental & health impacts.

We want to facilitate better-informed consumer choices that drive the emergence of responsible enterprises and paves the way for smarter sustainability choices and reduces mindless consumerism.

The rating will be made available to consumers at the point of purchase/decision making thus, reducing the hassle of researching for sustainable and ethical products separately before purchasing from e-tailing portals.

We are incorporating latest technologies such as Artificial Intelligence (AI) to leverage collective human wisdom and speed the rating process thus making it possible to rate larger number of products more accurately in short time.

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ECR Proposal

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Rain Water Harvesting

Access to water in rural and remote households is a big challenge in India. In collaboration with the Govt. of Meghalaya, we have pioneered an approach that begins with installing rainwater harvesting systems at schools in water strained communities. The installation is accompanied by extensive awareness and training for school staff and parents on operating and maintaining the system. Local workforce is employed to enhance technical skills in the region. It is expected that the villagers will soon start making rainwater harvesting provisions in their homes when they see the school system working well. A similar initiative has started in Tripura through CSR funding.

This initiative is in collaboration with Biome Foundation, Bangalore.

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