About Us

Who we are
We are sustainability consultants, researchers and educators. We specialize in dealing with “wicked” developmental problems that require multi-sector analysis and holistic approaches.

What we believe
We believe that together we can build a world that is personally fulfilling, socially just, and environmentally sustainable.

What we do
We help build a sustainable world by creating collaborative platforms that allow for the participation of organizations from all sectors. We also develop comprehensive strategies for using Corporate Social Responsibility (CSR) funds to maximize impact.

Who we serve
We serve individuals and organizations in the public and private sectors who are ready to collectively act to build a more sustainable world.

Blog

Rethinking Abundance in the 21st Century

Rethinking Abundance in the 21st Century

As far as abundance is concerned, the focus today is on meeting all material desires irrespective of the source of the desire - market/society driven or a true need. And the market/society rewards people who produce and consume the most. In light of what we know about human nature, how our mind w[...]
Why I choose to travel by train over plane

Why I choose to travel by train over plane

I am often asked why must one choose to travel from Delhi to Chennai via train when one can afford to travel by air. The first argument is that it's approximately about the same cost as the cost of travel by air (that is if one travels by Rajdhani) However, who said one has to travel by Rajdhani! A[...]
Small steps - Switching to eco-friendly sanitary pads

Small steps - Switching to eco-friendly sanitary pads

I wish to share with you all about Eco-Femme, a social entrepreneural venture in Tamil And that makes great quality cloth pads. I have myself started using these pads recently and to my surprise, they are super-comfortable and easy to wash. I was initially worried about washing them but it turned ou[...]
Self-discipline makes you happy

Self-discipline makes you happy

Most of us think that people who are self-disciplined are probably deprived of pleasures and happiness and constantly haunted by visions of other people having a good time. Recent studies across the world conclude the opposite.  They find that people who are self-disciplined are generally happier[...]
My Stars of Sustainable Living

My Stars of Sustainable Living

One of the biggest challenges in the world of sustainability is that a lot of us who talk about it, blog about it, attend international meets, work at environmentally sustainable businesses do not ‘Walk the Talk’. It is time we changed the narrative and celebrated the real unsung heroes of sustai[...]
Why Conserve Water and How?

Why Conserve Water and How?

They say the next global conflict could result from water related issues – scarcity or flooding could both lead to catastrophic outcomes.   Particularly, in places like India which is under ‘water stress’ already according to the World Resources Institute (WRI). Our neighbour China is[...]
The Story of Bottled Water

The Story of Bottled Water

Annie Leonard has pioneered a unique way of questioning our present way of life that is based on unnecessary and unsustainable consumption. Her 20 minute video ‘The Story of Stuff’ took the world by storm. Since then, it has been used as a tool for creating awareness at many forums, meetings and mov[...]
Is India acting like a slow boiling frog?

Is India acting like a slow boiling frog?

Humans are gifted with the Prefrontal Cortex (PFC) in their brain. It is the thick outer layer (cerebral cortex) of the prefrontal lobe. Some of the functions of this region of the brain include - future consequences of current activities, prediction of outcomes, expectation based on actions, and so[...]
A case for dematerialised lifestyles for sustainable living

A case for dematerialised lifestyles for sustainable living

According the Institute For The Future (IFTF), it will be a challenge to meet the material needs of 10 billion people on a planet by mid-21st century with increasingly limited natural resources. The current consumption pattern of resources is based on the flawed premise that well-being and quality o[...]
Earth Day inaugral webinar: Sustainability and Menstruation

Earth Day inaugral webinar: Sustainability and Menstruation

For our online inaugural webinar, on Earth Day, we have invited men and women who have worked for a sustainable cause or for the cause of women in the field of menstrual hygiene management. The panel will discuss the two themes of sustainability and menstrual hygiene management, bringing to bear[...]
From freedom to responsibility: Join the campaign!

From freedom to responsibility: Join the campaign!

In the past decade, menstrual hygiene management became a developmental buzz in India, with commercial disposable sanitary napkins being offered as the only hygienic solution. Yes, the move emancipated many women who benefitted from government-sponsored subsidized pads, but at what costs? Nidhi [...]
Sustainable MEN-struation

Sustainable MEN-struation

“It never occurred to me that half of the world’s population goes through this cycle [menstruation] every month,” confessed Francis, an American friend and volunteer camera-man who helped me to make Masika, the documentary video on the impact of menstrual hygiene waste. “I didn’t even know ab[...]
Draft Memorandum of Association of the Life Cycle Society of India

Draft Memorandum of Association of the Life Cycle Society of India

Memorandum (Unedited) Here's the draft Memorandum of Association of the Life Cycle Society of India. We welcome any feedback or comments. Write to us in minhaj@earthandus.org[...]
Disposable pads, disposable lives

Disposable pads, disposable lives

Disposable pads, disposable lives Worldwide disposable sanitary napkins flushed down toilets cause huge problems as they clog up sewers. Most sewerage systems, being designed before the advent of disposable napkins, are meant to carry only water and excreta. Besides the huge costs in maintenance of[...]
Ethical rating of e-tail products in India

Ethical rating of e-tail products in India

Consumers have a right to have information about the social and environmental impacts of the products they consume. According to a survey by Globescan, people in developing countries including that of India are significantly more concerned about environmental and social justice than developed countr[...]